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Grandpoint Insights

Fall Classic Game 7 Captures 51M Viewers In the United States, Canada and Japanese Markets.

The thrilling extended contest that saw the Dodgers beat the Blue Jays by one run averaged a combined 51M watchers in the United States, Canadian, and Japanese markets. MLB stated this represents the most-watched Fall Classic Game 7 since the 1991 contest between the Minnesota Twins and Braves.

Television Ratings Breakdown

The Saturday epic contest secured 27.33M audience members on Fox networks, Fox Deportes and Fox’s digital services. Per ratings data, it was the second highest-rated broadcast of the previous week.

It additionally is the top-rated Fall Classic matchup after the 2017 edition Game 7 involving the Dodgers and Houston Astros, which drew 29.07 million. This marks a 16% improvement over the previous Game 7 featuring the Washington Nationals and Houston Astros, which attracted 23.19 million viewers.

In the weekly rankings, the sixth game ranked 4th, the fourth game ranked seventh, the fifth game came in eighth, and the third game landed in 13th position.

Global Audience Figures

In Canada, the game recorded 11.6 million viewers on Sportsnet and the French-language TVA Sports channel. This made it the highest-rated English program in the country since the 2010 edition Winter Olympics.

In Japan, where the deciding contest began at 9 PM in the local time zone, it drew 12 million. This followed last Friday’s sixth game – in which Fall Classic MVP Yamamoto allowed one run in six frames – recorded 13.1 million viewers, making it the highest-rated World Series matchup on a single network in the country.

Overall Averages and Trends

The full seven-game series recorded 15.71 million audience members on the Fox network, a two percent increase from last year’s Dodgers versus Yankees matchup. This marks the first time after 2015 and ‘16 that the World Series has recorded audience growth for two straight years.

Including the Game 1 telecast on Univision, the total American viewership was 16.1 million. The total World Series average in the Japanese market was 9.7 million and 8.1 million in Canada.

The full MLB Postseason on Fox, FS1 and FS2 recorded over 8 million viewers, an eight percent rise over the previous year and Fox’s strongest postseason performance after 2017.

MLB reported that the Fall Classic was televised in over 200 nations and regions by 44 media partners in 16 different languages.

By

Vincent Meza

A business strategist with over 15 years of experience in corporate consulting and leadership coaching, specializing in digital transformation.

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